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Join 4,000+ readers of LinkedIn Mastery for tips, strategies, and resources to use LinkedIn to grow your service, coaching or consulting business.
The Easiest Way to Create an Email and Web-Based Newsletter
The LinkedIn Mastery Newsletter #4 This article shows you how to use Kit to build a simple web-based + email newsletter that you can publish once, repurpose everywhere, and use to stay top-of-mind with your ideal clients. Whether you use Kit, Substack, Beehive or any other newsletter platform, the principles are the same. I chose Kit because it’s the simplest to implement, has a free option and has many other valuable features for future use when growing your business using your email list....
Set Up Your LinkedIn Profile to Generate Leads in 2026
The LinkedIn Mastery Newsletter #3 Most profiles on LinkedIn are still written like online CVs. Some are better and are more client focussed, but still not good enough for LinkedIn today. LinkedIn has changed so much in the past 12 months, it’s become almost unrecognisable. Today, if you want to generate leads from LinkedIn, your profile must be a landing page. Its job is simple: Turn anonymous profile views into people who take one, high-value action with you. If you get this right,...
Set Up Your LinkedIn Profile to Generate Leads in 2026
Most profiles on LinkedIn are still written like online CVs. Some are better and are more client focussed, but still not good enough for LinkedIn today. LinkedIn has changed so much in the past 12 months, it’s become almost unrecognisable. Today, if you want to generate leads from LinkedIn, your profile must be a landing page. Its job is simple: Turn anonymous profile views into people who take one, high-value action with you. If you get this right, everything else you do on LinkedIn:...
How LinkedIn Is Changing
The LinkedIn Mastery Newsletter #2 What Changed Already in 2025 In 2026, LinkedIn will still work brilliantly for client acquisition – but only if you stop chasing feed views and start using it as a RELATIONSHIP ENGINE that feeds your own audience both on an OFF the platform. LinkedIn is changing - fast! It’s hard to keep up. AI generated content, engagement pods, boosted posts and more creators than ever are making it harder and harder to get eyeballs on your content. People are freaking...
How to Create a LinkedIn Newsletter
Why Create a LinkedIn newsletter anyway? You may already have an email newsletter or a website blog, or even a YouTube channel where you share long-form content, so why would you want to create a LinkedIn newsletter on top of that? Well, there are a few reasons why. I’ll list a some of them here: 1 - Content Reach Is Dropping on LinkedIn The new ‘Boost’ feature means that any mediocre creator can now pay money to get their content in front of more viewers. This means that LinkedIn has to make...
Join 4,000+ readers of LinkedIn Mastery for tips, strategies, and resources to use LinkedIn to grow your service, coaching or consulting business.