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AI reads LinkedIn. Make sure it finds you.
Last Thursday I recorded an interview with Larissa Banting for her Visibility on a Dime summit. My topic was how to generate leads with LinkedIn newsletters. Larissa runs a podcast booking agency, so visibility is her whole business. When I explained what happens when you launch a newsletter on LinkedIn, she said, "I had no idea about any of that, Adrian. I just feel like my mind has just exploded." Then she told me about a standalone LinkedIn article she'd written that ended up on page one...
How to win clients without pitching | LinkedCoach
Hi Reader, Last week a prospect wrote back to me after I'd sent her a mockup of what her website could look like. She thought SEO was her problem. Once she saw the mockup, she realised the problem was the site itself. I didn't have to convince her of that. She saw it and worked it out for herself. This has happened a few times now. For the part of my business where I build ScoreApp quizzes, assessments and websites, I've found that showing people a mockup of what can actually be done is way...
How to use AI for LinkedIn content without sounding like AI
Last week I was putting a proposal together for a client, the same way I always do. One of my Claude skills writes the first draft as a Markdown file. I copy it, paste it into a Google Doc, tidy up the formatting, and off it goes. Then Claude did something I hadn't asked it to do. It created the Google Doc itself, straight into my Drive. Same proposal, same result, no copying and pasting. I actually sat there and thought: "this is awesome. I've just got back hours of time every week. No more...
How to create a lead magnet in one hour
The LinkedIn Mastery Newsletter #5 Most coaches, consultants and service providers massively overcomplicate their lead magnets. 40-page PDFs. Mini-courses. Fancy ‘ultimate guides’. Meanwhile, the lead magnet that actually converts is usually: Fast to consume Fast for you to create Laser-specific to a problem your best clients already care about Today I’ll walk you through: How to ideate a high-perceived-value lead magnet (without disappearing into Canva for a week) A simple step-by-step guide...
The Easiest Way to Create an Email and Web-Based Newsletter
The LinkedIn Mastery Newsletter #4 This article shows you how to use Kit to build a simple web-based + email newsletter that you can publish once, repurpose everywhere, and use to stay top-of-mind with your ideal clients. Whether you use Kit, Substack, Beehive or any other newsletter platform, the principles are the same. I chose Kit because it’s the simplest to implement, has a free option and has many other valuable features for future use when growing your business using your email list....
Set Up Your LinkedIn Profile to Generate Leads in 2026
The LinkedIn Mastery Newsletter #3 Most profiles on LinkedIn are still written like online CVs. Some are better and are more client focussed, but still not good enough for LinkedIn today. LinkedIn has changed so much in the past 12 months, it’s become almost unrecognisable. Today, if you want to generate leads from LinkedIn, your profile must be a landing page. Its job is simple: Turn anonymous profile views into people who take one, high-value action with you. If you get this right,...
Set Up Your LinkedIn Profile to Generate Leads in 2026
Most profiles on LinkedIn are still written like online CVs. Some are better and are more client focussed, but still not good enough for LinkedIn today. LinkedIn has changed so much in the past 12 months, it’s become almost unrecognisable. Today, if you want to generate leads from LinkedIn, your profile must be a landing page. Its job is simple: Turn anonymous profile views into people who take one, high-value action with you. If you get this right, everything else you do on LinkedIn:...
How LinkedIn Is Changing
The LinkedIn Mastery Newsletter #2 What Changed Already in 2025 In 2026, LinkedIn will still work brilliantly for client acquisition – but only if you stop chasing feed views and start using it as a RELATIONSHIP ENGINE that feeds your own audience both on an OFF the platform. LinkedIn is changing - fast! It’s hard to keep up. AI generated content, engagement pods, boosted posts and more creators than ever are making it harder and harder to get eyeballs on your content. People are freaking...
How to Create a LinkedIn Newsletter
Why Create a LinkedIn newsletter anyway? You may already have an email newsletter or a website blog, or even a YouTube channel where you share long-form content, so why would you want to create a LinkedIn newsletter on top of that? Well, there are a few reasons why. I’ll list a some of them here: 1 - Content Reach Is Dropping on LinkedIn The new ‘Boost’ feature means that any mediocre creator can now pay money to get their content in front of more viewers. This means that LinkedIn has to make...
Join 4,000+ readers for tips, strategies, and resources on how to get clients on LinkedIn and beyond: visibility, websites, lead magnets and AI for coaches, consultants and service businesses.